【西街观察】传统IP不怕有诚意的“翻炒”

Core Viewpoint - The article discusses the evolution and innovation within traditional IPs in the gaming and film industries, highlighting the importance of sincerity and creativity in developing new projects based on established cultural icons [1][2]. Group 1: Traditional IP Development - The release of "Black Myth: Wukong" has led to the announcement of a new project, "Black Myth: Zhong Kui," showcasing the ongoing exploration of traditional Chinese IPs [1]. - Successful cultural works, such as "Nezha 2," have significantly impacted the box office and global recognition, demonstrating the potential of traditional IPs [1]. - The article emphasizes that both large productions and smaller, innovative projects can coexist and thrive within the traditional IP landscape [1]. Group 2: Market Dynamics and Audience Expectations - The CEO of Game Science, Feng Ji, expresses a desire to create a new game rather than merely expanding existing content, indicating a shift towards fresh narratives and gameplay [2]. - The article points out that while traditional IPs have a built-in audience, there is a risk of audience fatigue from superficial adaptations, necessitating genuine creativity [2]. - The market rewards creators who innovate and respect the traditional IPs, as evidenced by the success of projects like the "Nezha" series and "Black Myth" games [2]. Group 3: Time and Quality in Creation - The development timelines for projects like "Nezha 1" to "Nezha 2" and "Black Myth: Wukong" reflect a commitment to quality and respect for the creative process, rather than rushing to market [3].