Workflow
冲刺百亿目标!大王椰破卷立新,专注做好“一张板”的好产品和好服务
Bei Jing Shang Bao·2025-08-21 13:08

Core Viewpoint - The event marked the launch of the flagship series of high-end board products by the company, emphasizing the transformation of home spaces into artistic environments, aiming to break through industry homogenization and elevate quality and aesthetics in the home furnishing sector [2][7][24]. Product Development - The flagship series was developed by a team of nearly 200 people with an investment of nearly 10 million in R&D, representing a significant product in the board industry [5][7]. - The new products focus on three extremes: extreme flatness, extreme health, and extreme aesthetics, with the highest environmental standard reaching HENF formaldehyde-free level [5][7]. Aesthetic Strategy - The company aims to redefine the concept of a "good board" by integrating artistic elements into product design while ensuring safety and usability [3][10]. - The flagship series features unique designs created in collaboration with INTERPRINT, utilizing imported materials to meet high-end aesthetic demands [5][11]. Brand Strategy - The launch is a key action under the company's brand renewal strategy 2.0, focusing on quality and aesthetic upgrades across both brand and product levels [7][11]. - The company has updated its visual identity and store designs to reflect a natural, minimalist, and high-end aesthetic [11]. Market Positioning - The company aims to achieve a target of 10 billion in revenue, positioning itself as the leading brand in the Chinese board market by focusing on quality products and services [26]. - The company emphasizes the importance of innovation and user-centric services to navigate the current challenges in the home furnishing industry [22][24]. Industry Trends - The home furnishing industry is undergoing significant changes, with a shift towards digitalization, sustainability, and personalized consumer experiences [22]. - The company advocates for a competitive landscape based on quality, aesthetics, and service rather than price, aiming to lead the industry towards a healthier ecosystem [24][26].