兴趣电商收获大，国台斩获抖音年度大奖“酒水金樽奖”

Core Insights - Guotai Liquor won the 2025 Douyin Annual Industry Award - the Liquor Golden Goblet Award, recognizing its outstanding performance in the Douyin e-commerce market and increasing brand influence [1][5] Industry Trends - The award is one of the highest honors established by Douyin e-commerce for the liquor category, aimed at recognizing brands that have excelled on the platform and are favored by consumers [3] - The liquor consumption landscape is undergoing significant changes, with Guotai Liquor proactively engaging in smart brewing and digital marketing to explore new consumption scenarios [3][9] Company Strategy - Guotai is building a digital marketing platform to create a new model of digital operation across the entire industry and value chain, utilizing online channels for precise and interactive marketing [3][12] - The company has been active in the Douyin platform, achieving a top 10 ranking in the liquor category during the 2025 618 shopping festival and experiencing a 150% year-on-year sales increase on Tmall [7][9] Marketing Approach - Guotai's marketing strategy focuses on consumer engagement, utilizing popular topics and immersive live streaming experiences to resonate with younger audiences [11][12] - The company has established a multi-dimensional marketing model that integrates online and offline efforts, collaborating with numerous influencers and conducting various promotional activities [12][14] Product Quality and Innovation - Guotai has developed a comprehensive smart brewing system over the past decade, ensuring consistent and stable product quality through data-driven processes [15] - The brand aims to transition from merely selling liquor to selling a lifestyle, enhancing consumer emotional connections through diverse activities and digital marketing initiatives [15][16]