当潮玩文旅遇见金融，招商银行东莞潮玩联名卡对外发布

Core Insights - The "Cultural and Creative Travel" IP cultural tourism co-creation event was held in Dongguan, focusing on the integration of trendy toys and cultural tourism with financial services [1][2] - A significant highlight was the launch of the "China Trendy Toy Capital - Dongguan Co-branded Card" by China Merchants Bank, which aims to transform IP value into consumer engagement through discounts and exclusive rights [1] - The co-branded card is a collaborative financial product between China Merchants Bank Dongguan Branch and the Dongguan Trendy Toy Association, designed to connect IP value with consumer experiences [1] Group 1 - The event gathered representatives from government, industry associations, financial institutions, and trendy toy cultural enterprises to explore innovative paths for deep integration of trendy toys, cultural tourism, and finance [1] - The co-branded card offers benefits such as trendy toy purchase discounts and exclusive access to cultural tourism experiences, positioning itself as a key tool for consumer engagement [1] - Future plans for the co-branded card include the development of an online trendy toy section and additional exclusive services to enhance consumer interaction [1] Group 2 - Dongguan, recognized as the "China Trendy Toy Capital," boasts a complete industrial chain and rich IP resources, aiming to break industry boundaries and bring trendy toy culture into mainstream consumer scenarios [2] - During the Dongguan Comic Expo, over 200 individuals signed up for the co-branded card, indicating strong initial interest and potential for expanding its application [2] - The ongoing expansion of the co-branded card's application scenarios is expected to enhance the influence of Dongguan's trendy toy IP in everyday life, contributing to the city's cultural tourism economy [2]