Core Viewpoint - Water Sheep Co., Ltd. reported a revenue of approximately 2.5 billion yuan for the first half of the year, marking a year-on-year increase of 9.02%, and a net profit attributable to shareholders of 123 million yuan, up 16.54% year-on-year, driven by a focus on high-end brand development and improved brand structure [1] Group 1: Financial Performance - The company achieved a revenue of about 2.5 billion yuan, reflecting a 9.02% year-on-year growth [1] - The net profit attributable to shareholders reached 123 million yuan, representing a 16.54% increase compared to the previous year [1] - The self-owned brand revenue for the first half of the year was 1.039 billion yuan, accounting for 41.55% of total revenue, with a gross margin of 76.83%, up 5.7 percentage points year-on-year [1] Group 2: Brand Strategy and Development - Water Sheep Co., Ltd. operates multiple brands including "EDB," "RV," "PA," "H&B," "VAA," and "Yunifang," covering a wide range of product categories from high-end to mass-market [1] - The company has successfully transitioned its self-owned brand structure towards high-end and global markets [1] - The EDB brand has strengthened its high-end image through collaborations with celebrities and high-fashion events, targeting high-net-worth customers [2] Group 3: Channel Strategy - EDB has enhanced its online and offline multi-channel layout, with a focus on increasing the proportion of direct sales and reducing reliance on top influencers [2] - The brand's Tmall channel saw a growth of approximately 40% in direct sales [2] - EDB opened its first castle store in Asia in Shanghai, exceeding performance expectations, with a single SPA purchase reaching a new high of 39,800 yuan [2] Group 4: Future Outlook - The chairman of Water Sheep Co., Ltd. indicated a clear improvement in the brand structure for 2024, with a strategic focus on high-end brands and a downward adjustment of mass-market brands [3] - The company plans to implement a "three-year plan" to open 50 SPA-integrated stores across China by 2027 [2]
聚焦高端品牌,水羊股份上半年净利润同比增长16.54%