BILIBILI(US:BILI) Guo Ji Jin Rong Bao·2025-08-21 14:41Core Insights - Bilibili (B站) reported a total revenue of 7.34 billion RMB for Q2 2025, marking a 20% year-on-year increase, with a gross profit of 2.68 billion RMB, up 46% year-on-year [1] - The company achieved net profit of 218 million RMB and adjusted net profit of 560 million RMB, indicating a turnaround from previous losses [1] - CEO Chen Rui emphasized the importance of quality content and community in driving revenue growth and profitability [1] Revenue Breakdown - The revenue growth was driven by three main business segments: - Value-added services revenue reached 2.84 billion RMB, up 11% year-on-year - Advertising revenue increased by 20% to 2.45 billion RMB - Mobile gaming revenue surged by 60% to 1.61 billion RMB - IP derivatives and other business revenue declined by 15% to 440 million RMB [1][2] Game Performance - The strong performance of the exclusive game "Three Kingdoms: Strategize" (《三谋》) significantly contributed to the gaming revenue, achieving over 1 billion RMB in revenue within the fastest time in Bilibili's gaming history [2] - The game maintained high user engagement, with its S8 season launch and anniversary events driving record user activity [2] User Metrics - Daily active users reached 109 million, a 7% increase year-on-year, while monthly active users reached 363 million, up 8% [2] - The number of monthly paying users grew by 9% to 31 million, and average daily usage time increased by 6 minutes to 105 minutes [2]