Bei Jing Shang Bao·2025-08-21 14:48Group 1 - Starbucks has upgraded its tea latte category with the launch of the new roasted tea latte series, emphasizing a "real tea + real milk" combination to enhance consumer experience [2] - The new product lineup includes classic matcha latte and roasted tea latte, along with upgraded versions of matcha frappuccino, matcha cocoa chip frappuccino, white peach matcha latte, white peach matcha frappuccino, and roasted tea frappuccino [2] - The company has introduced a customization feature allowing consumers to add various flavors from the "no sugar" innovation system, adjust sweetness levels, and increase tea concentration by adding matcha or roasted tea liquid [2] Group 2 - There is a growing trend among consumers in China towards health-conscious choices, with over one-third of tea latte enthusiasts opting for reduced sugar when ordering [2] - Starbucks is responding to the demand for healthier, low-sugar non-coffee beverages by innovating its product offerings, with the upgraded matcha latte recipe reducing sugar by over 50% and the matcha frappuccino recipe reducing sugar by over 30% [2][3] - The shift in consumer preferences towards "clean label" products has led to a demand for transparency in ingredients, prompting Starbucks to establish higher health standards in its tea latte offerings [3]