Core Viewpoint - The memorandum of understanding (MOU) establishes a strategic partnership to expand the development, production, sales, and leasing of water dispensers in China and overseas, integrating advanced water management solutions and enhancing media and advertising capabilities in high-traffic urban areas [1][2][3]. Group 1: Partnership and Collaboration - The MOU is based on a previous strategic cooperation agreement and aims to leverage the new partner's expertise in omnichannel new media and digital transformation to drive innovative developments in dynamic advertising integration [1][2]. - The new partner is a high-tech company based in Shenzhen, focusing on omnichannel new media operations and enterprise digital transformation services, aiming to create a new ecosystem for third industry services [1][2]. Group 2: Advertising and Media Integration - The collaboration will utilize the new partner's expertise as an operator of screens and displays on water machines and other IoT devices, enhancing the company's media and advertising coverage in central business districts (CBDs) in China [2][3]. - The MOU outlines an expanded cooperation framework for jointly developing, producing, selling, and leasing smart water dispensers and related IoT devices, integrating advertising screens on partner-owned equipment to promote dynamic content display [2][3]. Group 3: Data Analysis and Consumer Engagement - Data analysis and consumer behavior research are key components of the collaboration, utilizing advanced analytical tools to track engagement metrics and consumer behavior patterns related to displayed advertisements [3][4]. - The company will guide data analysis efforts, leveraging its media and advertising background to enhance advertising targeting and ensure compliance with data privacy regulations while sharing insights among business partners [4][5]. Group 4: Strategic Goals and Market Positioning - The MOU emphasizes utilizing high-traffic areas such as office buildings, shopping malls, and public transport hubs to expand strategic collaboration, turning water dispensers and IoT devices into key consumer touchpoints [5][6]. - The partnership aims to diversify the company's digital advertising services amid the digital media transformation wave, providing brands with effective channels to reach target audiences [5][6]. - The company will play a core role in developing and managing advertising content, coordinating activities across business partner networks, and ensuring alignment with market trends to strengthen its position in the media sector [5][6].
源想集团与业务伙伴及深圳大白时代科技订立谅解备忘录