BILIBILI(US:BILI) Guo Ji Jin Rong Bao·2025-08-21 14:50Core Insights - Bilibili (B站) reported a total revenue of 7.34 billion RMB for Q2 2025, marking a 20% year-on-year increase, with a gross profit of 2.68 billion RMB, up 46% [2] - The company achieved a net profit of 218 million RMB and an adjusted net profit of 560 million RMB, indicating a turnaround from previous losses [2] - Bilibili's growth is attributed to its focus on quality content and community engagement, which are seen as competitive advantages in the current internet environment [2] Revenue Breakdown - The revenue growth was driven by three main business segments: - Value-added services generated 2.84 billion RMB, a year-on-year increase of 11% - Advertising revenue rose by 20% to 2.45 billion RMB - Mobile gaming revenue surged by 60% to 1.61 billion RMB - IP derivatives and other businesses saw a decline of 15% to 440 million RMB [2][3] Game Performance - The mobile game "Three Kingdoms: Strategize the World" (《三谋》) significantly contributed to the gaming revenue, achieving over 1 billion RMB in revenue within its first month of launch [3] - The game has consistently ranked in the top three of the iOS sales charts with each new season release, indicating strong user engagement [4] User Metrics - Bilibili reported an average daily active user count of 109 million, a 7% increase year-on-year, and a monthly active user count of 363 million, up 8% [4] - The number of monthly paying users reached 31 million, reflecting a 9% growth, while the average daily usage time per user increased by 6 minutes to 105 minutes [4]