Ge Long Hui·2025-08-21 15:19Core Insights - Bilibili-W (09626.HK) reported a significant increase in adjusted net profit to RMB 561.3 million (USD 78.4 million) for Q2 2025, compared to an adjusted net loss of RMB 271.0 million in Q2 2024 [1][3] - The company's total net revenue reached RMB 73.4 billion (USD 1,024.3 million), marking a 20% year-on-year increase, driven by a 20% rise in advertising revenue and a 60% increase in mobile gaming revenue [1][3] - Gross profit rose to RMB 26.8 billion (USD 373.5 million), a 46% increase from the previous year, with gross margin improving to 36.5% from 29.9% in Q2 2024 [1][3] User Engagement - Daily active users (DAUs) reached 109.4 million, reflecting a 7% year-on-year growth, while monthly active users (MAUs) increased by 8% and monthly paying users grew by 9% [2] - The average daily usage time per user was 105 minutes, an increase of 6 minutes compared to the same period last year, indicating a growing influence among the younger demographic in China [2] Financial Performance - The company achieved a robust net operating cash flow of RMB 19.9 billion during the quarter [3] - Bilibili completed a buyback of 5,588,140 Class Z ordinary shares, totaling HKD 782.9 million [3]