Apple TV+ hikes subscription for third time in three years

Apple said the new price will hit current subscribers 30 days after their next renewal date. The annual subscription price will not change. For new subscribers, the $12.99 monthly price begins after a 7-day trial period. Apple is taking a cue from some of its competitors. The technology giant's Apple TV+ monthly subscription is now $12.99, starting Thursday in the U.S. and other countries. The change marks Apple's first price hike for its streaming service since 2023. At the time, Apple lifted its monthly p ...