Zhi Tong Cai Jing·2025-08-21 15:31Core Viewpoint - Li Ning Company Limited reported a 3.3% year-on-year increase in revenue for the first half of 2025, reaching 14.817 billion yuan, while maintaining a steady growth trajectory across various channels [1] Group 1: Financial Performance - Revenue increased by 3.3% year-on-year to 14.817 billion yuan, with gross profit approximately 7.415 billion yuan, reflecting a 2.48% year-on-year growth [1] - EBITDA was around 3.513 billion yuan, showing a 2% year-on-year increase, while net profit reached approximately 1.737 billion yuan, with basic earnings per share at 0.6743 yuan [1] - The interim dividend declared was 0.3359 yuan per share [1] Group 2: Revenue Channel Performance - Online sales grew by 7.4% year-on-year, driven by optimized e-commerce operations and enhanced customer engagement [1] - Revenue from authorized dealers increased by 4.4% year-on-year, contributing to 46.5% of total revenue, indicating its role as a core pillar [1] - Retail channel revenue faced challenges, declining by 3.4% year-on-year due to adjustments in direct store layouts and shifts in consumer scenarios [1] Group 3: Product and Brand Strategy - The company is committed to a "single brand, multiple categories, multiple channels" strategy, increasing R&D investment and technological innovation [2] - Collaborations with the China Olympic Committee and the Palace Museum aim to enhance brand recognition and integrate traditional cultural elements into sports products [2] - The focus is on consolidating competitive advantages in six core categories while innovating and expanding into niche markets for long-term growth [2] Group 4: Channel Optimization - The company is building a resilient and growth-oriented omnichannel matrix, enhancing online and offline collaboration [3] - Efforts include improving channel efficiency through governance and control, as well as exploring new retail business models [3] - Offline strategies focus on optimizing single-store performance and service quality, while expanding into emerging market channels [3]