Apple TV+ Raises Monthly Rate To $12.99, Up 30%

This is the first price hike for Apple TV+ since a previous $3 increase in October of 2023. Apple TV+ is hiking the monthly price of its service to $12.99 from $9.99 effective today for new customers. Existing subscribers will be topped off in their next renewal. The streamer, home to original series The Morning Show, Ted Lasso, Slow Horses and Severance – the latter recently nabbing an impressive 23 Emmy nominations — is the only major service to eschew an advertising- supported option. Its annual rate of ...