Apple TV+ Raises Monthly Rate To $12.99, Up 30%

Core Points - Apple TV+ is increasing its monthly subscription price from $9.99 to $12.99 for new customers, effective immediately [1] - Existing subscribers will see the new price reflected in their next renewal [1] - The service maintains its annual subscription rate at $99.99, which remains unchanged [1] Pricing History - This marks the first price increase for Apple TV+ since a previous $3 hike in October 2023 [2]