商超、电商双渠道下滑，盐津铺子业绩增速创三年最差

Core Insights - Salted Fish Shop (002847) reported its 2025 semi-annual results, showing revenue of 2.941 billion yuan, a year-on-year increase of 19.58%, and a net profit attributable to shareholders of 373 million yuan, up 16.7% [1] - This performance marks the slowest growth in revenue and profit for the company in the past three years, with previous year-on-year growth rates of 56.54% and 90.69% respectively in 2023 and 2024 [1] Revenue Breakdown - The main revenue driver, spicy marinated snacks, contributed 1.32 billion yuan, approximately 45% of total revenue, with a year-on-year growth of 47.05% [1] - The growth in spicy marinated snacks heavily relied on the success of the leisure konjac products, which generated 790 million yuan, a significant increase of 155.1% [1] - Other categories such as dried fruits and jellies generated 428 million yuan, deep-sea snacks 363 million yuan, and egg snacks 309 million yuan, all showing varying degrees of growth, while baked potato products saw a decline of 18.42% to 459 million yuan [3] Channel Performance - The company's strategic focus on channels includes direct KA supermarkets, distribution and emerging channels, and e-commerce, with significant growth disparities [4] - Direct KA supermarket channel revenue fell sharply by 42% to 63 million yuan, accounting for only 2.14% of total revenue [4] - E-commerce contributed 19.54% of revenue with 574 million yuan, a slight decrease of 1%, while distribution and other new channels performed well, generating 2.303 billion yuan, a growth of 30%, making up 78.32% of total revenue [4] International Expansion - The company’s international strategy is beginning to show results, with plans to invest 30 million USD in a new konjac production base in Thailand by 2025, focusing on local flavors and expanding into Southeast Asia, Japan, South Korea, and Europe [4] - Revenue from overseas markets reached 96.35 million yuan, a significant increase from 141,700 yuan in the previous period [4] Profitability and Cost Pressure - Despite a revenue increase of 19.58%, the company's operating costs rose by 24.67% to 2.068 billion yuan, primarily due to a more than 30% increase in the average purchase price of key raw materials [5] - The gross profit margin decreased from 32.53% to 29.66%, marking a continuous decline over five years, reflecting challenges in cost control and pricing strategies [5] - The company managed to reduce selling and administrative expenses by 4.74% and 5.94% respectively, leading to a slight decrease in net profit margin from 13.03% to 12.57% [5] Market Reaction - Following the earnings announcement on August 21, the company's stock opened high but subsequently declined, closing at 72.33 yuan, down 2.2%, with a total market capitalization of 19.7 billion yuan [6]