Sou Hu Cai Jing·2025-08-21 15:49Core Viewpoint - Li Ning Company Limited reported steady revenue growth in the first half of 2025, with a revenue of 14.817 billion RMB, an increase of 3.3% compared to the same period in 2024 [2] Financial Performance - The company's gross profit reached 7.415 billion RMB, up 2.5% year-on-year, with an overall gross margin of 50.0%, a decrease of 0.4 percentage points from the previous year [2] - Profit attributable to equity holders was 1.737 billion RMB, down from 1.952 billion RMB in the first half of 2024, resulting in a profit margin of 11.7% [2] - Basic earnings per share were 0.6743 RMB, compared to 0.7580 RMB in the same period last year [2] - The interim dividend declared was 0.3359 RMB per share, down from 0.3775 RMB in the previous year, with a payout ratio of 50% [2] Cash Flow Management - The net cash generated from operating activities was 2.411 billion RMB, a decrease from 2.730 billion RMB in the first half of 2024 [3] - As of June 30, 2025, cash and cash equivalents amounted to 11.798 billion RMB, an increase of 4.299 billion RMB from December 31, 2024 [3] - The total cash balance, including fixed deposits, was 19.190 billion RMB, reflecting a net increase of 1.050 billion RMB [3] Operational Overview - The company continued to implement its "single brand, multi-category, multi-channel" strategy, focusing on product upgrades, brand marketing, and channel optimization [4] - Li Ning became the official sportswear partner for the Chinese Olympic Committee and the Chinese sports delegation for the 2025-2028 period, enhancing its brand image [4] - The company focused on six core categories: running, basketball, cross-training, badminton, table tennis, and sports leisure, while also exploring new segments like outdoor sports and tennis [4] Channel Development - Li Ning actively built a multi-dimensional channel network, with a total of 7,534 sales points as of June 30, 2025, a net decrease of 51 from December 31, 2024 [5] - The company emphasized optimizing retail operations and enhancing consumer interaction to improve brand penetration and product efficiency [5] E-commerce and Supply Chain - The company maintained a steady operational strategy in e-commerce, leveraging online and offline synergies to drive growth [6] - Significant improvements were made in supply chain management, focusing on quality control, delivery assurance, and cost optimization [6] Children's Wear Business - Li Ning YOUNG made steady progress in product optimization, channel development, and brand marketing, with a total of 1,435 sales points as of June 30, 2025, a net decrease of 33 from December 31, 2024 [7] Future Outlook - The company plans to continue executing its core strategy while enhancing product competitiveness and focusing on high-growth potential markets [8] - Li Ning aims to deepen its collaboration with the Chinese Olympic Committee and enhance its professional sports image through targeted marketing activities [8] - The company will focus on improving business quality and efficiency across channels, products, and supply chains [9] - Key support areas include talent development, financial governance, and digital empowerment to ensure sustainable growth [9]