宠物经济逆势增长，撑起3000亿消费市场

Core Insights - The pet economy is experiencing robust growth despite the global economic downturn, indicating a strong demand for pet-related products and services [2] - The Asia Pet Expo has reached a new scale with over 2,600 exhibitors and an expected attendance of over 510,000, showcasing the industry's expanding boundaries [2] New Entrants Targeting Demand Diversification - New entrants in the pet industry are focusing on differentiated consumer needs, with companies like PILTON reporting a 35% increase in sales year-over-year for their smart pet products [4][5] - The rise of small pets is notable, with over 17 million people in China owning exotic pets as of 2020, representing 25% of the overall pet ownership [5] - Wagoo, a new mobile pet grooming service, plans to triple its fleet of mobile grooming vehicles by the end of the year, addressing consumer pain points related to traditional grooming services [6] Traditional Manufacturers Maintaining Professionalism and Scale - Established manufacturers are facing increased competition but are leveraging their expertise and scale to maintain market presence, with companies like Qingdao Maierchi focusing solely on cat litter for over a decade [10] - The export market remains strong for companies like Pairfu, which has 70% of its business in exports, with the U.S. accounting for about 40% of export revenue [11] - The pet industry is projected to grow, with the urban pet consumption market expected to exceed 300 billion yuan in 2024, reflecting a 7.5% year-over-year increase [12]