Apple TV+ is hiking prices 30% as streaming inflation marches on

Apple just raised prices for its streaming service by 30%. Apple TV+ now costs $12.99 per month, up from the $9.99 price tag it has had since October 2023. The 30% increase will take effect in the next 30 days for existing subscribers. However, prices won't change for the streamer's annual plan or Apple's Apple One bundle, which includes Apple TV+.Unlike all other major streamers, Apple TV+ has never had ads for on-demand shows — and it's not getting them now. Even after the price hike, Apple TV+ still co ...