8月上海永辉“胖东来模式”调改再添三家首店，覆盖宝山、奉贤、松江

Core Insights - Yonghui Supermarket is continuing to implement the "Fat Donglai Model" in Shanghai, with three new stores set to open in August, increasing the total number of "Fat Yonghui" stores in the city to 10 [1][21] Store Openings - The three new stores are located in Baoshan, Fengxian, and Songjiang districts, with openings scheduled for August 21, 22, and 28 respectively [1] - The expansion aims to enhance service coverage in key areas such as Jinshan, Minhang, Pujiang, Qingpu, Baoshan, Fengxian, and Songjiang [1] Product Structure and Upgrades - The new stores have undergone significant upgrades, including a reduction in SKUs by nearly 80%, with the product structure now meeting 80% of the Fat Donglai standards [2][3] - The proportion of imported products has increased to 20% [2][3] Culinary Offerings - The new stores feature expanded bakery and deli sections, with a professional chef team preparing a variety of fresh dishes, including local specialties and popular items from Fat Donglai suppliers [5] - A diverse range of ready-to-eat options is available, catering to younger consumers [5] Private Label and Quality Products - The stores include a dedicated private label section showcasing high-quality products, including cooking oils, snacks, and household items, emphasizing value and quality [6] - New products, such as a microcapsule enzyme laundry detergent, have gained popularity among consumers [6] Seasonal Promotions - The stores are launching seasonal promotions featuring fresh produce from Xinjiang, with an expected procurement of over 10,000 tons of high-quality fruits [8][10] - The first batch of fresh seafood, including live crabs, is also being introduced, with a total procurement plan of approximately 1,300 tons [12][14] Customer Experience Enhancements - The redesigned stores focus on improving the shopping experience by optimizing layout and providing various customer conveniences, such as rest areas and specialized services [15][17] - Strict freshness management practices are in place, ensuring high-quality products are available [19] Employment and Community Impact - The opening of the three stores has created nearly 180 new jobs, reflecting Yonghui's commitment to community engagement and employee welfare [19][21]