传统IP不怕有诚意的“翻炒”

Core Viewpoint - The article discusses the evolution of traditional IP in the gaming and film industry, highlighting the importance of sincerity and innovation in creating new works based on established cultural icons like Sun Wukong and Nezha. The upcoming game "Black Myth: Zhong Kui" is presented as a continuation of this trend, aiming to capture the essence of Chinese culture while appealing to modern audiences [1][2]. Group 1: Traditional IP and Cultural Impact - Traditional IP such as "Black Myth: Wukong" and "Nezha" have significantly influenced both the gaming and film industries, achieving record box office success and global recognition [1][2]. - The recent animated film "Wang Wang Mountain Little Monster," which is also based on the "Journey to the West" universe, showcases the potential for innovative storytelling that resonates with contemporary audiences [1]. Group 2: Innovation and Audience Trust - The CEO of Game Science emphasizes the desire to create a new game rather than merely expanding existing titles, indicating a commitment to fresh narratives and gameplay experiences [2]. - The article notes that while traditional IP has a built-in audience, there is a risk of audience fatigue from poorly executed derivative works, making sincerity in creation essential for maintaining trust [2]. - Successful examples like the "Nezha" film series and "Black Myth" games demonstrate that continuous innovation can enhance the value of traditional IP and rebuild audience trust [2]. Group 3: Development Time and Quality - The development timeline for projects like "Nezha 1" to "Nezha 2" and "Black Myth: Wukong" reflects a commitment to quality, with significant time invested in creating polished products [3].