BILIBILI(US:BILI) Zhong Guo Ji Jin Bao·2025-08-21 16:25Core Insights - Bilibili (B站) reported a net revenue of 14.34 billion RMB for the first half of 2025, marking a year-on-year growth of 21.6% [2][3] - The company achieved a net profit of 207.6 million RMB and an adjusted net profit of 922.8 million RMB, both showing a turnaround from losses in the previous year [2][3] - Approximately 2 million content creators (UP主) earned income on the platform in the first half of the year, with an average income growth of 20% year-on-year [12] Financial Performance - For Q2 2025, Bilibili's net revenue reached 7.34 billion RMB, a 20% increase year-on-year [4] - The gross profit for Q2 was 2.68 billion RMB, with a gross margin of 36.5%, up from 29.9% in the same period last year, marking 12 consecutive quarters of improvement [5][4] - The adjusted net profit for Q2 was 561 million RMB, compared to an adjusted net loss of 271 million RMB in the previous year [4] User Engagement - Daily active users reached a record high of 109 million in Q2, a 7% increase year-on-year, with an average daily usage time of 105 minutes [7] - Monthly active users were 363 million, reflecting an 8% year-on-year growth, and the number of paying users exceeded 31 million [7] Revenue Breakdown - Advertising revenue for Q2 was 2.45 billion RMB, up 20% year-on-year, driven by enhanced advertising efficiency through AI integration [7] - Mobile game service revenue grew by 60% year-on-year to 1.61 billion RMB, attributed to strong performance from exclusive games [9] - Value-added services revenue reached 2.84 billion RMB, an 11% increase year-on-year, with stable growth in live streaming and paid membership services [11] Community and Content Creation - The company emphasized its focus on user-generated content (PUGV), stating that it can leverage its high-quality content to train AI for video creation [12][18] - Bilibili World and Bilibili Macro Link events attracted over 400,000 participants, a 60% increase from the previous year, highlighting the growing influence among the "Z+ generation" [13]