Amazon Is This Analyst's 'Best Idea' As E-Commerce Market Share Nears 50%

What's Next: Anmuth forecast U.S. e-commerce growth of 4.6% Y/Y in third-quarter; 4.4% in fourth-quarter; and 6.4% in 2026. Amazon's U.S. GMV (ex-physical stores) is expected to grow 8% Y/Y in the third quarter; 9% in the fourth quarter; and 8% in 2026. Long-term, U.S. e-commerce penetration could rise from ~23% in 2024 to 40%+, he added. Price Action: Amazon stock is down 1.02% at $221.56 at last check on Thursday. JPMorgan analyst Doug Anmuth reaffirmed Amazon.com AMZN as his "Best Idea" in the U.S. e-com ...