抖音电商重拳出击，团伙式虚假宣传账号七月以来被处置超3.2万

Group 1 - Douyin E-commerce has announced a crackdown on gang-style false advertising, processing over 32,000 accounts related to false promotion and violations since July 2025 [1] - The issue of false advertising has been a persistent challenge in the e-commerce industry, with some merchants and influencers using "account matrices" and "script templates" to mislead consumers for illegal profits [1] - The platform has initiated a special governance action aimed at intercepting and rectifying false advertising, selling inferior goods or counterfeit products, and other violations such as "account nurturing" and "account hoarding" [1] Group 2 - Typical cases of false advertising have been identified in the sales of drink products and neck wrinkle removal products, where accounts misled consumers about the efficacy of these products during live broadcasts [1] - Investigations revealed that these accounts were closely linked and operated in a gang-like manner, with some promising free trials but failing to deliver on their claims, leading to consumer complaints and refusal of refunds [1] - Douyin E-commerce has taken strict measures against the involved accounts and their associated merchants and influencers, including closing e-commerce sales permissions and freezing commission withdrawals [3] Group 3 - The platform plans to enhance its identification and handling mechanisms, combining technical methods with manual inspections to maintain a high-pressure stance against false advertising and gang violations [3] - Douyin E-commerce calls for merchants and influencers to operate with integrity to promote a transparent, fair, and open e-commerce environment, emphasizing that only through honest practices can better products and services be provided to consumers [3]