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【数博人物】甘识玄:以大数据赋能文旅 助力 “黔数出山”
Sou Hu Cai Jing·2025-08-21 19:22

Core Viewpoint - The development of the data industry in Guiyang and Gui'an aims to not only attract external enterprises through the Data Expo but also provide opportunities for local data companies to expand their market presence nationwide [1] Company Overview - YunJing Cultural Tourism Technology Co., Ltd. was established in March 2019 as a joint venture between China Unicom and Tencent, focusing on the digital transformation of the cultural tourism industry [3] - The company leverages its background in tourism information technology and aims to enhance government regulatory capabilities and public service levels through big data [3][4] Business Direction - The main business areas include information technology, big data, and AI applications tailored for the cultural tourism sector, targeting government, enterprises, and the public [3] - The company has developed various applications such as "One Code Tour" to improve the service experience for tourists [3] Participation in Data Expo - The company has participated in previous Data Expos, showcasing its applications and platforms, which have significantly enhanced its brand and industry influence [4] - The Data Expo serves as a platform for promoting interaction between government and enterprises, facilitating industry exchanges and technology sharing [4] Future Plans - YunJing plans to further enrich its product offerings and focus on areas like cultural heritage and digitalization of cultural venues, aiming to create a "second curve" for future development [4] - The company has a long-term commitment to supporting the construction of a culturally strong nation and a tourism powerhouse [4] Upcoming Showcase - At the upcoming Data Expo, YunJing will present two major platforms: the "Welcome Pine Command and Dispatch" platform for scenic area management and the "Cool Travel Hainan" provincial smart tourism public service platform [5] - The company will also showcase the digital management service platform for the Guizhou Provincial Museum, highlighting its collaboration with local institutions in the field of cultural heritage digitalization [5] Industry Insights - Big data is viewed as essential for the digital transformation of the cultural tourism industry and is seen as a cornerstone for the development of artificial intelligence [6] - The integration of big data in the cultural sector is crucial for understanding industry dynamics and enhancing governance and management capabilities [6] - The application of digital technologies is expected to play a significant role in preserving cultural heritage and making it more accessible [6]