Core Insights - Company reported 2Q25 revenue of 32.7 billion yuan, a 4% year-on-year decline, which was in line with market expectations [1] - Core revenue decreased by 2% to 26.3 billion yuan, slightly better than market expectations, driven by strong growth in cloud and other revenues [1] - Non-GAAP net profit reached 4.8 billion yuan, exceeding market expectations by 6%, with core operating profit also surpassing expectations by 12% due to effective cost control [1] Revenue Trends - AI transformation of search is deepening, with commercialization still in the early stages; core advertising revenue fell by 15% due to the impact of AI transformation and increased competition from other platforms [1] - In July, 64% of mobile search result pages included AI-generated content, up from 35% in April and 50% in June; new advertising products are still in the exploratory phase [1] - Revenue from AI advertising agency increased by 50% quarter-on-quarter, accounting for over 13% of core advertising revenue, up from 9% in 1Q [1] Cloud Business Performance - AI cloud revenue grew by 27% year-on-year to 6.5 billion yuan, with adjusted operating profit showing stable growth; enterprise cloud growth outpaced the market, driven by subscription models [2] - GPU cloud revenue increased by over 50%, indicating strong demand for AI-related services [2] Expansion and Strategic Partnerships - "萝卜快跑" (Roborace) saw a 148% year-on-year increase in orders to 2.2 million, with significant growth driven by successful commercialization in China [2] - The autonomous driving service has expanded to 16 cities globally, with ongoing road tests in Hong Kong and new tests starting in Abu Dhabi [2] - Strategic partnerships with international ride-hailing platforms like Uber and Lyft aim to deploy thousands of autonomous vehicles in key markets [2] Profit Forecast and Valuation - Revenue forecasts for 2025 and 2026 have been lowered by 2% each to 128.4 billion yuan and 129.4 billion yuan, respectively, due to pressure on advertising revenue [2] - Non-GAAP net profit forecasts for 2025 and 2026 have been reduced by 8% and 10% to 16.7 billion yuan and 19.6 billion yuan, respectively, reflecting a higher proportion of lower-margin cloud revenue [2] - The company maintains an outperform rating, with target prices set at $99.1 for US stocks and HK$96 for Hong Kong stocks, indicating an upside potential of 11% and 10%, respectively [2]
百度(09888.HK):AI新业务维持较快增长 广告业务持续承压