Ge Long Hui·2025-08-21 19:54Core Viewpoint - The company reported significant revenue and profit growth in the first half of 2025, driven by the popularity of the Labubu IP, with a revenue increase of 204% year-on-year and a net profit increase of 396.5% [1] Group 1: Financial Performance - The company achieved a revenue of 138.8 billion, with a net profit of 45.7 billion in H1 2025, aligning with previous forecasts [1] - Gross margin improved by 6.20 percentage points to 70.34%, attributed to a higher proportion of overseas revenue and effective cost control [2] - The comprehensive expense ratio decreased by 9.29 percentage points to 28.09%, benefiting from significant revenue growth and scale effects [2] Group 2: Revenue Breakdown - Revenue from the China region (including Hong Kong, Macau, and Taiwan) reached 82.8 billion, up 135.2% year-on-year [1] - The Americas saw a remarkable revenue increase of 1142.3% to 22.6 billion, while Europe and other regions grew by 729.2% to 4.8 billion [1] - The company had 13 artist IPs generating over 1 billion in revenue, with THE MONSTERS leading at 48 billion [1] Group 3: Product Performance - Vinyl toys emerged as a phenomenon, driving plush product revenue up 1276% to 61.4 billion [1] - The figure products generated 51.8 billion, a 94.8% increase, while MEGA products reached 10 billion, up 71.8% [1] Group 4: Future Outlook - The company is expected to continue strong growth domestically and internationally, with new product launches and increased IP exposure [2] - The introduction of a mini version of Labubu is anticipated to create a new wave of popularity in the second half of the year [2] - The company is diversifying its business with city parks, accessories, and themed stores to enhance IP monetization capabilities [3] Group 5: Profit Forecast - The profit forecast for 2025-2027 has been raised, with expected net profits of 97 billion, 147.5 billion, and 209 billion respectively, reflecting year-on-year growth of 210%, 52%, and 42% [3] - The current stock price corresponds to PE ratios of 36 times, 24 times, and 17 times for the respective years, with an upgraded investment rating to "buy" [3]