Ren Min Ri Bao·2025-08-21 21:56Core Insights - JD.com released the "2025 Corporate Mid-Autumn Procurement Trend Insight Report," highlighting a shift from "standardized supply" to "refined operations" in corporate procurement [2] - Health and outdoor products, along with digital trendy items, are emerging as new growth engines for corporate procurement, with healthcare, outdoor sports, and nutritional products showing growth rates of 61.65%, 59.66%, and 56.98% respectively [2] - The report serves as a "trend guide" for corporate procurement, aiming to enhance management efficiency and meet diverse user needs [2] Procurement Trends - Over 80% of employees believe that Mid-Autumn benefits enhance their sense of belonging to the company [3] - 55.4% of employees prioritize practicality in their choices, while procurement personnel are introducing diverse categories such as health, digital, and household cleaning products [3] - 43% of procurement personnel express concerns over the homogenization of benefits, and 42% face challenges in meeting diverse employee preferences [3] Employee Preferences - Employees emphasize practicality, with 55.4% listing it as their top consideration, while 36.8% desire novelty in products [3] - There is a strong demand for personalized and trendy options, with employees seeking features like multi-address ordering and family-sharing benefits [3] Cost Management and Digital Tools - Over 70% of procurement personnel seek a balance between historical data and established plans, with a notable increase in awareness of hidden cost management [4] - JD.com has developed digital tools to optimize the procurement experience, reducing management costs by over 30% and easing short-term financial pressures through a "purchase first, pay later" service [4] Regional and Industry Variations - Regional cultural influences significantly affect procurement choices, with variations in product preferences across different provinces [5] - Manufacturing firms prefer traditional benefits like mooncakes and staple foods, while internet companies lean towards digital products and trendy items [5] Platform Role and Market Position - JD.com has established itself as a trusted online procurement platform, serving over 800,000 active corporate clients, including more than 30,000 large enterprises and over 90% of Fortune 500 companies in China [6] - The trend in corporate Mid-Autumn procurement reflects an upgrade in management philosophy, with JD.com aiming to provide a one-stop "goods + services" procurement solution [6]