Core Viewpoint - The study tour market is experiencing rapid growth, but it faces significant issues such as safety incidents, inflated prices, and a lack of educational content, leading to parental dissatisfaction [1][2][4]. Market Overview - The popularity of study tours has surged, with various new products being launched during the summer vacation, attracting many parents [1]. - However, there are frequent safety incidents and complaints regarding the quality and authenticity of the offerings, with parents expressing concerns over misleading promotions [2][3]. Issues in the Study Tour Market - Many study tour programs do not meet the advertised standards, leading to negative experiences for participants, such as injuries and unsatisfactory educational content [2][3]. - The lack of industry standards results in significant price discrepancies for similar programs, with costs ranging from hundreds to thousands of yuan without clear justification [3][4]. Regulatory Environment - The rise of study tours has been supported by government policies, including guidelines issued by the Ministry of Culture and Tourism to standardize the industry [4]. - There is a pressing need for regulatory frameworks to ensure that organizations offering study tours possess the necessary qualifications and adhere to safety standards [4][6]. Professional Standards and Training - The introduction of the "study tour guide" profession aims to clarify the qualifications needed for professionals in this field, but there is currently a lack of standardized training and certification processes [5]. - The market is flooded with various training programs, many of which lack credibility, raising concerns about the quality of training for study tour guides [5]. Recommendations for Parents - Parents are advised to verify the qualifications of organizations before enrolling their children in study tours, ensuring that they are registered and compliant with regulations [6][7]. - Engaging with recognized study tour bases and signing clear contracts can help safeguard parental rights and ensure a better experience for children [7].
价格虚高、货不对板、缺“研”少“学”……选择研学游 该如何避坑(民生一线)
Ren Min Ri Bao·2025-08-21 22:05