破除“内卷式”竞争 迈向高质量发展（人民眼·建设全国统一大市场）

Core Viewpoint - The article discusses the shift from "price competition" to "value creation" in the e-commerce industry, emphasizing the need for platforms to optimize refund policies to protect both consumers and merchants while fostering a healthier market environment [7][11][13]. Group 1: E-commerce Industry Changes - Major e-commerce platforms have adjusted their "refund without return" policies to prevent abuse and protect merchant interests, leading to a significant decrease in related disputes [8][9]. - The Beijing Internet Court reported a 60% decrease in "refund without return" cases compared to the previous year, indicating a positive trend in dispute resolution [8]. - The optimization of refund rules has resulted in a 30% reduction in total "refund without return" requests on platforms like Taobao and Tmall [11]. Group 2: Industry Innovation and Upgrades - The eyewear manufacturing sector in Taizhou, Zhejiang, has transitioned from low-cost production to high-quality innovation, with companies like Yingchang Group increasing efficiency by 8 times through new technology [14][16]. - The local eyewear industry, which produces 400 million pairs of sunglasses annually, is moving towards a model that emphasizes quality and technological advancement rather than price competition [15][16]. - The establishment of the "Mirror Enjoy Future" service platform aims to enhance technological collaboration and innovation within the eyewear sector, leading to improved product quality and market competitiveness [15][16]. Group 3: Local Government and Investment Strategies - Local governments, such as in Jiaozuo, Henan, are shifting from offering financial incentives to creating a more favorable business environment to attract quality enterprises [17][19]. - The focus is now on optimizing service and governance rather than competing on tax breaks, which has led to a more sustainable approach to attracting investment [20][24]. - The introduction of specialized talent for investment promotion has proven effective, with Jiaozuo's new strategies resulting in significant project signings and investment amounts [22][24].