新闻1+1丨医疗科普短视频，如何去伪存真？

Core Insights - The report indicates that among 1.074 billion online audio-visual viewers in China, 92.1% have accessed health science content through short video platforms, with 63% developing a habit of regularly following health science accounts [1] Regulatory Measures - Multiple departments have released documents since August to define qualifications and content for medical science accounts, aiming to regulate and address illegal medical science practices [1] - The involvement of third-party agencies, particularly MCNs, is identified as a root cause of the current chaos in health science dissemination, suggesting that platforms should require registration of science communicators and disclose third-party participation for better oversight [2] Multi-faceted Supervision - Effective regulation of medical science requires participation from various entities, including administrative departments, medical institutions, and even consumer rights organizations, to ensure comprehensive oversight [3] Development of Quality Content - There is a limited supply of high-quality medical science content that meets public demand, with medical professionals and institutions being the most reliable sources [4] - To enhance the production of appealing health science content, it is essential to create a supportive environment for medical professionals and improve their content creation skills [6]