Stellantis unveils new Jeep Cherokee as brand tries to shake off sales declines

Core Insights - Jeep is launching a redesigned Cherokee model after experiencing six consecutive years of declining sales [1] - The new Cherokee represents Stellantis' first hybrid system for Jeep and the first hybrid for Stellantis in North America [1] Group 1: Product Features - The 2026 Jeep Cherokee features a new 1.6-liter turbo-four hybrid powertrain, offering over 500 miles per tank [3] - The redesigned model is longer, taller, and wider than its predecessor, providing 30% more cargo capacity [3] - The interior includes advanced technology, highlighted by Stellantis' new Connect One services package [3] Group 2: Market Positioning - Jeep aims to reclaim its position in North America's largest vehicle segment with the new Cherokee, described as a capable and competitive midsize SUV [4] - The entry-level price for the 2026 Cherokee starts at $36,995, which includes a destination charge of $1,995 [4] - Production of the new model will take place at Stellantis' plant in Mexico, with vehicles expected to arrive at dealerships by the end of this year and early next year [4] Group 3: Historical Context - The Cherokee model was previously discontinued in 2023 as part of cost-cutting measures under former CEO Carlos Tavares [2] - The redesign aims to evoke the iconic legacy of the Cherokee brand, which has been a significant part of the company's history [2]