MAIXINLIN(SH:688685) 3 6 Ke·2025-08-21 23:25Core Insights - The article discusses the strategic expansion of Chasing Technology into the drone market, marking a significant cross-industry move for the company in 2025 [1][11] - Chasing Technology aims to leverage its existing technological expertise in high-speed motors and AI algorithms to develop industrial-grade drones, differentiating itself from competitors like DJI and Yingshi [17][19] Company Strategy - Chasing Technology is actively forming a specialized drone R&D team, with many members having backgrounds in aerospace from Tsinghua University, indicating a strong technical foundation [3][4] - The initial market entry strategy for Chasing's drones will focus on e-commerce and OEM (original equipment manufacturer) partnerships, with plans for future self-developed technology [3][14] - The company views its entry into the drone sector not merely as a cross-industry venture but as a return to its roots in aerospace technology [8][11] Market Context - The drone market is characterized by significant competition, particularly from established players like DJI, which holds a dominant market share of 70% to 85% globally [13][17] - Chasing Technology's decision to target the industrial drone segment allows it to avoid direct competition with consumer drone brands while addressing unmet needs in the market [13][16] - The industrial drone market presents various opportunities due to its diverse applications, including surveillance, photography, and logistics, which are less saturated compared to the consumer market [17][19] Technological Focus - Chasing Technology plans to utilize a combination of laser radar and visual technology in its drone products, aiming to create innovative solutions that address specific industry pain points [13][19] - The company emphasizes long-term technology development, aiming to create versatile technology modules that can be applied across different product categories, including drones [8][19] Competitive Landscape - The entry of Chasing Technology into the drone market is seen as a strategic move to capitalize on its technological strengths while navigating a competitive landscape dominated by established brands [16][19] - The company is expected to face challenges in building brand recognition and market presence in the drone sector, which requires a different approach compared to its success in the smart cleaning market [16][19]