【私募调研记录】睿扬投资调研若羽臣

Core Insights - Recent institutional research by Ruiyang Investment focused on the listed company Ruoyuchen, covering various aspects such as product and channel planning, marketing strategies, and brand expansion plans [1] Group 1: Company Overview - Ruoyuchen is expanding its investment in fragrance laundry liquids and is enhancing both online and offline channels [1] - The company has launched new brands NuiBay and VitaOcean, with its fish oil product topping Tmall's new product ranking in its first month [1] - The decision to list on the Hong Kong Stock Exchange was influenced by a favorable policy environment, increased liquidity, and alignment with the company's future business development needs [1] Group 2: Business Strategy - Ruoyuchen aims to optimize its revenue structure by reducing reliance on agency operations while focusing on its own brand and brand management business [1] - The funds raised from the H-share listing will primarily be used for global resource integration and to explore high-quality industry resources in health, personal care, and home cleaning sectors [1]