茶饮店扎堆，“特调大战”、“小甜水”不香了？

Group 1 - The core viewpoint of the article highlights the emergence of a "specialty drink war" in the tea beverage industry, with leading brands like Heytea and Chayan Yuese launching innovative specialty drinks to capture market share [1][2] - Specialty drinks are defined as beverages that combine tea and coffee with fruits, spices, and alcohol, utilizing advanced extraction techniques to create visually appealing and multi-layered flavors [1][22] - The trend is driven by consumer demand for diverse flavors, appealing aesthetics, and perceived health benefits, as specialty drinks often feature lower sugar content and natural flavors [22][23] Group 2 - Major brands such as Heytea and Chayan Yuese have recently introduced new specialty drink products, including Heytea's Guava Snow and Yellow Skin Nine Steeped Tea, which showcase unique flavor combinations and attractive presentations [2][10] - Specialty drink stores are rapidly expanding, with OONE CCUP opening flagship locations and offering a "creative drink zone" that has seen significant sales growth [11][17] - Innovative product strategies are being employed by specialty drink shops, focusing on specific drink categories and creating a matrix of offerings to differentiate themselves from traditional tea beverages [26][28] Group 3 - The article discusses the importance of visual appeal and the experience of handcrafting drinks, with many specialty drink stores featuring open preparation areas where customers can watch the drink-making process [29][30] - The ambiance and design of specialty drink stores are also emphasized, with unique decor and themes that enhance the customer experience and encourage social media sharing [30] - The overall trend reflects a shift in consumer preferences towards fresh, low-burden beverages that offer both taste and an engaging experience, indicating a potential for continued growth in the specialty drink market [25][30]