宋轶丞磊“互抹奶油”争议背后，被“工业化”的CP营业！

Core Viewpoint - The article discusses the rise of "CP marketing" in the television industry, highlighting its evolution from a post-release strategy to a preemptive and standardized process that aims to engage audiences and generate buzz around shows [1][7][20]. Group 1: CP Marketing Trends - CP marketing has become increasingly standardized, with processes in place to either promote character pairings before or after shows air, depending on the actors' popularity and the show's theme [5][20]. - Recent examples of CP marketing include elaborate promotional events where actors engage in staged interactions, such as "wedding-themed" entrances and playful activities that enhance audience engagement [2][4][12]. - The industry has seen a shift towards "industrialization" of CP marketing, where promotional materials are prepared during filming, leading to a competitive environment focused on quality and quantity of marketing content [7][9][20]. Group 2: Audience Reception and Impact - Audience reactions to CP marketing are mixed; while some viewers enjoy the interactions, others find them overly formulaic and unoriginal, preferring more subtle representations of on-screen chemistry [17][19]. - The effectiveness of CP marketing in attracting viewers is debated, with some industry professionals noting that while it can generate buzz, the ultimate success of a show still relies on the quality of its script and characters [20]. - The presence of publicly known relationships among actors can complicate CP marketing efforts, as it may alienate fans who prefer to engage with fictional pairings rather than real-life dynamics [19][20].