从前7个月农村网络零售额透视农村消费市场“欣欣向荣” 电商创业持续活跃

Core Insights - The rural consumption market in China has shown continuous growth, with online retail sales in rural areas increasing by 6.4% year-on-year in the first seven months of the year [1][3] - The online retail sales of agricultural products have also seen a rise, with a year-on-year growth of 7.4% [3] - The per capita disposable income of rural residents increased by 6.2% in the first half of the year [3] E-commerce Development - As of the end of July, there are over 19.5 million rural e-commerce businesses in China, indicating a vibrant entrepreneurial environment [4] - The rural logistics system has been improving, with 1,285 county-level logistics centers and 1,457 township express logistics stations established since 2022 [4] - The coverage rate of express delivery services in rural administrative villages has reached 95% [4] Training and Support Initiatives - The Ministry of Commerce has organized 14 sessions of a national rural e-commerce high-quality development seminar, providing e-commerce training to nearly 300,000 participants [7] - Future initiatives will focus on enhancing the application level of rural e-commerce and promoting the integration of e-commerce with primary, secondary, and tertiary industries to support farmers' income and rural consumption [10]