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圣贝拉喜盈赛道政策东风 上半年开启全面盈利

Core Viewpoint - Saint Bella Group, the first publicly listed company in the global home care sector, has successfully delivered impressive performance despite macroeconomic pressures and declining birth rates, showcasing its resilience and growth potential [1] Group 1: Policy and Market Dynamics - The national childcare subsidy policy, announced in July, is expected to boost retail sales of consumer goods by approximately 0.14-0.2 percentage points, benefiting the maternal and infant industry [2] - The postpartum care and recovery industry in China is projected to grow to RMB 793 billion by 2025, with a compound annual growth rate (CAGR) of 20.4% from 2025 to 2030 [2] Group 2: Company Performance - In the first half of 2025, Saint Bella Group reported total revenue of RMB 5.23 billion, a year-on-year increase of 35.0%, with a net profit of RMB 3.27 billion, marking a significant turnaround [3] - The company expanded its operational scale, with entrusted management center revenues reaching RMB 730 million, a 160% increase year-on-year, and a total of 113 stores globally, adding 36 new stores in the first half of 2025 [3] Group 3: Operational Efficiency and Growth Strategy - Saint Bella operates three main business segments: maternity centers, home care services, and food products, with a focus on enhancing operational efficiency and customer satisfaction through a self-developed SaaS system and AI technology [4] - The customer referral rate increased to 40.2%, contributing to a reduction in marketing costs, with marketing expenses decreasing to 12.0% and management expenses to 22.1% [4] Group 4: Strategic Expansion and Future Outlook - The home care service segment saw a revenue increase of RMB 38.6 million, up 41.7% year-on-year, while the health food brand "Guanghetang" achieved a revenue growth of 10.6% with a gross margin of 72.4% [5] - Saint Bella is transitioning from a maternity center operator to a health management enterprise driven by data intelligence, aiming to meet the health needs of women and families throughout their life cycle [6]