从守店到“破圈”

Core Insights - The article highlights the transformation of a traditional retail store, "豪溢酒行," through digitalization and innovative marketing strategies, leading to significant business growth [1][3][6] Company Overview - The store owner, Wang Hao, returned to his hometown to start a business after gaining sales experience in Wuhan, initially struggling with low sales despite extensive efforts in site selection and store setup [1][3] - The store's revival was attributed to adopting digital marketing techniques and learning from successful peers, particularly through the guidance of customer manager Liu Hanqing [1][4] Digital Transformation - In 2022, Wang Hao recognized a shift in consumer shopping habits towards online platforms and began creating promotional content, initially struggling to gain traction [3][6] - Following advice to share personal stories and experiences, Wang Hao successfully engaged customers through social media, leading to increased visibility and sales, including a notable cross-province order [3][6] Community Engagement - The store's success prompted Wang Hao to share his knowledge with neighboring store owners, fostering a collaborative environment for mutual growth [6] - Wang Hao's participation in training programs and his role in establishing a self-regulatory group among local retailers demonstrate a commitment to ethical business practices and community support [6]