26个国内外品牌首发落地，WOW COLOUR助力美妆品牌孵化

Group 1 - WOW COLOUR recently launched 26 domestic and international brands at the "Easy Beauty Market" event in Guangzhou [1] - The market featured over 10 interactive games and visual check-in points, along with the distribution of a million free sample packs [1] - The event invited popular influencer "Xing Wase" as a guest store manager, promoting KPOP dance activities to expand the market concept [1] Group 2 - The beauty retail sector is experiencing intense competition, where traditional methods like channel expansion, product promotions, or advertising are no longer sufficient for sustained growth [1] - Many brands are facing challenges in capturing the attention of young consumers and achieving rapid brand awareness and user conversion [1] - WOW COLOUR's "Easy Beauty Market" aims to address these challenges by transforming experiential consumption from an "optional extra" to a "necessity," serving as a platform for immediate brand growth [1]