市场监管总局：划规矩、治乱象、送服务，引导平台经济健康发展

Core Viewpoint - The rapid development of platform economy in China is accompanied by issues such as algorithm abuse and unfair competition, prompting regulatory authorities to enhance market supervision and create a balanced policy framework for innovation and orderly competition [1][2]. Group 1: Regulatory Measures - The National Market Supervision Administration is committed to clarifying rules and balancing innovation encouragement with regulatory development, establishing a policy system to promote orderly competition in the platform economy [1]. - New regulations such as the "Network Transaction Supervision Management Measures" and "Interim Measures for Network Transaction Law Enforcement Cooperation" have been introduced to improve regulatory enforcement efficiency [1]. - The revision of antitrust and unfair competition laws is underway, with the introduction of guidelines and regulations specific to the platform economy to clarify competition rules [1]. Group 2: Enforcement Actions - Continuous special actions in network market regulation have led to the removal of 4.541 million pieces of illegal product information and the suspension of services for 58,000 online stores [2]. - Significant cases in the live e-commerce sector, such as "Three Sheep" and "Northeast Rain Sister," have been investigated to address irregularities [2]. - The administration has mandated the cancellation of unreasonable restrictions on platforms, such as "only refund" policies and "automatic price matching," to enhance transparency and fairness in fees [2]. Group 3: Support and Guidance - The introduction of guidelines for platforms to fulfill compliance management responsibilities aims to enhance their management mechanisms [2]. - Compliance reminders are issued during major events like "6.18" and "Double Eleven" to guide platforms in standardizing promotional practices [2]. - Regular communication with various stakeholders, including platforms, merchants, delivery personnel, and streamers, is emphasized to ensure a supportive regulatory environment [2].