晋善晋美：清香之源的连锁雄心与全产业链宏图

Core Insights - The company, Jinshan Jinmei Jixian Wine Castle, is positioning itself as a leader in the revival of Qingxiang-style liquor, aiming to become the "global first brand of Qingxiang chain" through a clear strategic blueprint and strong execution [1][6] Group 1: Market Expansion Strategy - The company's market expansion strategy focuses on "expanding stores, gathering members, and building the brand," with over 800 specialty stores and nearly 10,000 community stores across more than 20 key provinces and cities in China [1][3] - Utilizing a unique "4+1" operational model, the company integrates four consumption scenarios—raw liquor tasting, customized services, finished product sales, and collectible appreciation—into an experiential consumption approach [1][3] Group 2: Supply Chain and Production Capacity - The "1521" overall strategy initiated in 2023 includes a headquarters as the "smart hub," five brewing bases, and two wine storage bases, ensuring an annual production capacity of 5,000 tons and a regular reserve of 20,000 tons [3] - The company emphasizes the quality of its products through sufficient base liquor reserves, which contribute to the "better with age" quality assurance [3] Group 3: Cultural and Tourism Integration - The development of the Jixian Castle Wine and Tourism Town extends the industry chain into the cultural tourism sector, serving as a platform for professional tasting and cultural experiences [4] - The company has created a full industry chain ecosystem that connects grain planting to end consumption, integrating cultural experiences with wine tourism [4] Group 4: Future Goals and Vision - The company aims for a "thousand cities, ten thousand stores" chain layout, targeting an annual sales goal of 10 billion yuan, reflecting its ambition to expand Qingxiang liquor nationally and globally [6] - Jinshan Jinmei is committed to the mission of inheriting Jinshang culture and promoting the Jinshang spirit while maintaining the traditional brewing techniques of Jixian Castle [6]