B站2025年第二季度总营收同比增长20%

Group 1 - Bilibili's total revenue for Q2 2025 reached 7.34 billion RMB, representing a 20% year-on-year growth [1][2] - Advertising revenue was 2.45 billion RMB, also up 20% year-on-year, while gaming revenue surged by 60% to 1.61 billion RMB [1] - The company's gross profit increased by 46% year-on-year, with a gross margin of 36.5%, marking the twelfth consecutive quarter of improvement [1] Group 2 - Daily active users reached 109 million, a 7% increase year-on-year, while monthly active users grew by 8% to 363 million [1][2] - The number of paying users rose to 31 million, reflecting a 9% year-on-year increase [1] - The average user spent 105 minutes per day on the platform, an increase of 6 minutes compared to the same period last year [1] Group 3 - Bilibili's CEO emphasized the importance of high-quality content in driving community engagement and commercialization [2] - The number of formal members reached 270 million, with an 80% retention rate after 12 months [2] - The average age of users increased to 26, while new users maintained a younger average age of 22 [2] Group 4 - The anime and ACG (Animation, Comic, and Games) content saw a 25% increase in viewing time year-on-year [2] - Major offline events like Bilibili World and Bilibili Marco Link attracted over 400,000 participants from more than 20 countries, highlighting the growth of the ACG community [2] - The long-term operational strategy for games is showing value, with user engagement for "Three Kingdoms: Strategize the World" reaching a yearly high [3]