宝马谈为何执着“鼻子”前脸：与时代相关的功能性表达

Core Viewpoint - BMW emphasizes the significance of its iconic "kidney" grille design, stating it is not only a symbol of the brand but also closely linked to engine technology and cooling requirements across different eras [1] Design Philosophy - The company describes the kidney grille as a declaration of three-dimensional sculptural design, aiming for a more integrated, powerful, and futuristic appearance [1] - BMW asserts that design must serve functionality, but it should also transcend mere functionality to create lasting classics [1]