Group 1: Chinese Game Market - The Chinese game market showed stable growth in July 2025, driven by both new and mature products, with a year-on-year revenue increase of 4.62% and a month-on-month increase of 8.14% [1] - The overall market revenue reached 29.084 billion yuan, with mobile games contributing 21.360 billion yuan, reflecting a month-on-month growth of 6.36% and a year-on-year growth of 0.92% [1] - The growth was attributed to strong performances from new releases and established titles, with popular mobile games attracting players through new seasons and IP collaborations [1] Group 2: Global Game Market - The global mobile game market experienced a year-on-year revenue decline, with July 2025 revenues at 30.7 billion yuan, down 9.33% [2] - Chinese companies had 32 entries in the global mobile game publisher revenue ranking, collectively earning 1.95 billion USD, which accounted for 34% of the total revenue of the top 100 publishers [2] - The top three games in global mobile revenue growth were "Honkai: Star Rail," "DRAGONBALLZ," and "Delta Force" [2] Group 3: Revenue Rankings - The revenue ranking for games in China showed a concentration of power, with Tencent's games occupying 7 out of the top 10 positions in the App Store for iPhone in July 2025 [3] - The top five games included "Honor of Kings," "Peacekeeper Elite," "Delta Force," "Endless Winter," and "Dungeon & Fighter: Origin," with Tencent holding four spots [3] Group 4: Overseas Market - Revenue from self-developed Chinese games in overseas markets increased, reaching 1.693 billion USD in July 2025, with a month-on-month rise of 8.20% and a year-on-year increase of 6.76% [4] - "Honkai: Star Rail" saw a significant revenue boost of 290% due to popular comic IP collaborations and limited-time promotional events, leading the overseas mobile game revenue growth [4]
万联证券:游戏市场7月环比增长8.14% 行业发展具备稳健增长动力