活跃暑期消费，四川用了三大招

Core Viewpoint - Sichuan has implemented three key strategies to boost holiday consumption, leveraging policies, activities, and new consumption scenarios to stimulate economic growth during the summer season [8][9][10]. Group 1: Policy Initiatives - Sichuan focuses on student consumption by providing targeted financial support for 3C digital communication products through a combination of government subsidies, platform discounts, and merchant promotions, creating a multi-dimensional discount system [9]. - The government plans to distribute "new student benefits" packages to over 1 million students, enhancing the shopping experience for both local and visiting consumers [9]. - Various cities in Sichuan have launched promotional campaigns utilizing "ticket root economy," offering discounts at over 800 merchants, including local cuisine and popular tourist attractions [9]. Group 2: Innovative Activities - The province has organized numerous cultural and tourism events, including the "2025 Summer Cultural and Tourism Consumption Season," which features over 100 promotional activities [10]. - Events like the Sichuan Electronic Sports Month and the third Luzhou eSports Competition have transformed spectator interest into habitual consumption, significantly boosting local economic activity [10]. - The integration of cultural and tourism activities has created a vibrant atmosphere, attracting both residents and tourists to participate in various events [10]. Group 3: New Consumption Scenarios - Sichuan has developed new consumption scenarios focusing on food, goods, and scenic experiences, enhancing the quality of consumer engagement [11][12]. - Over 1,000 promotional activities have been organized around local cuisine, such as the "Drunken Beautiful Guangyuan" beer music season, which connects culinary experiences with urban landmarks [11]. - The province has introduced "Yue You Fusion" scenarios that incorporate elements of low-altitude tourism and modern technology, aiming to create a comprehensive shopping and lifestyle experience [12].