地铁贴满老板“油腻海报”？鱼泡直聘创始人坦言投了超15亿但没出圈，雷军看好的蓝领招聘平台能挤上白领招聘牌桌吗？

Core Insights - The founder of Yupa Direct Recruitment, Zhou Feng, has faced criticism for his "greasy" advertising campaign despite investing over 1.5 billion yuan without achieving significant brand recognition [2][3][4] - Yupa Direct Recruitment is transitioning from a blue-collar recruitment platform to targeting the white-collar job market, with mixed results so far [5][7] - The platform has encountered trust issues, highlighted by incidents of inappropriate behavior from recruiters, prompting the company to enhance its information auditing processes [8][9] Investment and Financials - Yupa Direct Recruitment has cumulatively invested over 1.5 billion yuan in marketing efforts, yet has not successfully penetrated the market as intended [3][4] - The company was valued at 4 billion yuan following a significant investment round in late 2022, indicating a strong financial backing despite current challenges [5] Market Position and Strategy - Yupa Direct Recruitment aims to carve out a niche in the competitive recruitment market dominated by established players like Zhilian Recruitment and BOSS Direct Recruitment [4][5] - The platform's user base primarily consists of blue-collar workers, with a limited number of white-collar job listings available, reflecting the ongoing challenges in its strategic transition [7] Trust and Reputation Issues - The platform's reputation has been challenged due to incidents where job seekers faced verbal abuse from recruiters, leading to calls for better oversight and accountability [8][9] - Yupa Direct Recruitment has committed to addressing these issues by implementing stricter account management and enhancing its verification processes [9] Future Directions - The company is encouraged to rethink its operational strategies, focusing on improving the quality of job matches rather than merely increasing traffic [10] - Emphasizing a return to the core values of recruitment, Yupa Direct Recruitment aims to build trust and enhance service quality to better serve both job seekers and employers [10]