楼市攻守道：道在何方？

Core Viewpoint - The real estate market in Guangzhou is experiencing a decline in transactions and heightened anxiety among stakeholders due to negative media coverage and seasonal fluctuations in demand [1][4][6]. Market Trends - Recent statistics indicate a month-on-month decrease in both the sales area and prices of residential properties in July [4]. - The traditional off-peak season for the market in July and August has led to a seasonal drop in transaction volumes, which is considered normal [4]. - Despite the downturn, high-quality land auctions in core cities remain competitive, indicating ongoing demand for premium properties [4][9]. Stakeholder Sentiment - Real estate agents are exhibiting heightened activity online, with some spreading misleading information to stimulate transactions, reflecting a divided sentiment among market participants [5]. - Homeowners are feeling anxious about selling their properties, with some making hasty decisions influenced by negative news [5]. - Developers, while under pressure, are adopting a more stable and mature approach, focusing on long-term business strategies rather than reacting impulsively to market fluctuations [5]. Policy and Market Response - The government has initiated measures to stabilize the real estate market, with a focus on managing the supply and demand of both new and second-hand homes [7][8]. - Experts suggest that the market is in a phase of bottoming out, with new home sales dropping to levels not seen since 2010, and the sales decline now in single digits [7][9]. - There is a call for clearer policies regarding price management for second-hand homes to prevent chaotic price competition among developers [8]. Future Outlook - The market is expected to continue facing fluctuations, but the long-term outlook remains positive due to ongoing demand driven by urbanization and housing upgrades [9]. - The focus on improving living conditions through supportive policies in education, employment, and social welfare is anticipated to restore consumer confidence in housing [9].