从“破局者”到“掌舵者”，东阳光鲜虫草引领产业高质量发展

Core Viewpoint - Dongyangguang has been recognized as the "global pioneer in ecological breeding of Cordyceps" by Frost & Sullivan, affirming its leading position in the industry after 18 years of development in the Cordyceps sector [1] Group 1: Research and Development - The wild Cordyceps is primarily found in high-altitude areas (3500-5000 meters), and its production has significantly decreased due to overharvesting and climate change, leading to a resource crisis in the industry [3] - Dongyangguang initiated an ecological breeding program in 2007, investing over 4 billion yuan and employing more than 260 researchers to innovate across the entire industry chain [3] - The company has established a key laboratory for Cordyceps breeding and product research, recognized by the National Administration of Traditional Chinese Medicine [3] Group 2: Technological Innovation - The market for Cordyceps in China has surpassed 70 billion yuan, but challenges such as lack of industry standards and product quality inconsistencies hinder industry upgrades [6] - Dongyangguang has developed proprietary technologies to enhance product quality, ensuring that each batch of Cordyceps retains 2.7 times the SOD activity compared to traditional drying methods [6] - The company emphasizes quality control, achieving zero additives and significantly lower heavy metal content than regulatory limits [6] Group 3: Global Expansion - Dongyangguang is actively pursuing a global strategy while solidifying its domestic market presence, investing hundreds of millions in brand penetration [9] - The company has established over 350 brand stores in more than 150 cities, enhancing its reach to health-conscious consumers [12] - Dongyangguang is also expanding internationally, with plans for an overseas flagship store and participation in international forums to promote its brand [12][14]