家电热销 文旅“热”力十足 商务部：1-7月，社会消费品零售总额28.42万亿元

Core Viewpoint - The overall consumption market in China is stable, with a notable year-on-year growth in retail sales and a positive trend in various sectors, indicating a resilient consumer environment. Group 1: Retail Sales Performance - In July, the total retail sales of consumer goods reached 3.88 trillion yuan, a year-on-year increase of 3.7%, which is 1 percentage point higher than the same period last year [1] - From January to July, the total retail sales amounted to 28.42 trillion yuan, with a year-on-year growth of 4.8% [1] - The retail sales of goods grew steadily, with a 4.0% year-on-year increase in July, and a 4.9% increase from January to July [1] Group 2: Key Product Categories - The sales of home appliances, furniture, and mobile phones showed significant growth, with July retail sales for home appliances, furniture, communication equipment, and cultural office supplies increasing by 28.7%, 20.6%, 14.9%, and 13.8% respectively [1] - The retail volume of passenger cars in July increased by 6.3%, with new energy vehicles growing by 12.0%, achieving a penetration rate of 54% [1] - Upgraded products maintained rapid growth, with retail sales of sports and entertainment goods and gold and silver jewelry increasing by 13.7% and 8.2% respectively [1] Group 3: Service Sector Growth - The service retail sector saw double-digit growth in categories such as cultural, sports, leisure services, and travel consulting and rental services from January to July [2] - The popularity of summer tourism surged, with significant increases in searches for summer vacation destinations and a more than twofold increase in museum bookings year-on-year [2] - The film market thrived during the summer, with box office revenues surpassing 10 billion yuan, reflecting strong consumer interest in domestic films [2] Group 4: Online and Offline Retail Trends - Online retail sales grew by 9.2% year-on-year from January to July, with physical goods online retail sales increasing by 6.3%, outpacing the overall retail sales growth by 1.5 percentage points [2] - Physical retail enterprises are adapting to new consumption trends by optimizing product and service offerings and enhancing consumer experiences [2] - Retail sales in physical stores increased by 4.2% year-on-year, with warehouse membership stores seeing growth rates exceeding 30% and shopping centers growing by 6.4% [2]