3 6 Ke·2025-08-22 07:24Core Viewpoint - The competition between Chinese companies Meituan and Didi in the Brazilian food delivery market is intensifying, with both companies engaging in lawsuits and aggressive market strategies to establish their presence [1][2][5]. Group 1: Legal Disputes - Didi's food delivery platform "99Food" has filed a lawsuit against Meituan's overseas brand "Keeta" for trademark infringement and unfair competition, claiming that Keeta's branding is too similar to 99Food's [2][5]. - Meituan has also initiated legal action against Didi's 99Food, alleging that it has engaged in "exclusive" agreements that hinder competition [5][6]. - The Brazilian court has ordered 99Food to cease its practices of confusing search results related to the "Keeta" brand on Google, with potential fines for non-compliance [9][10]. Group 2: Market Strategies - Didi's 99Food has reportedly signed "exclusive" agreements with over 100 restaurant chains, offering substantial cash incentives to prevent them from partnering with Meituan/Keeta, while allowing cooperation with local giant iFood [6][8]. - iFood holds a dominant market share of over 80% in Brazil's food delivery sector, making it a significant competitor for both Meituan and Didi [11][13]. - iFood has announced a major investment plan of 17 billion reais (approximately 22 billion RMB) by 2026 to strengthen its market position against international competitors like Keeta and 99Food [13][14]. Group 3: Industry Insights - The global online food delivery industry is characterized by low profit margins, with major platforms expected to achieve net profit margins between 1.5% and 3.3% in 2024 [16]. - The competitive landscape in Brazil suggests that foreign companies must either eliminate potential rivals or collaborate to effectively compete against established players like iFood [11][16]. - The ongoing legal battles and aggressive market tactics reflect a broader trend of "internal competition" among Chinese companies expanding overseas, which may hinder their long-term growth prospects [16].