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Allison Worldwide and Stagwell Bolster APAC Capabilities in Naming Margaret Key as CEO, Allison Asia and Stagwell's Executive Director, Asia Pacific
Stagwell Stagwell (US:STGW) Prnewswireยท2025-08-22 08:00

Core Insights - The appointment of Margaret Key as CEO of Allison Asia and Executive Director of Stagwell Asia Pacific aims to enhance communications capabilities and client support in the Asia Pacific region [1][5][6] Company Overview - Allison Worldwide is a global communications agency focused on driving growth, innovation, and positive change for clients, with a diverse range of expertise [6] - Stagwell is a challenger holding company that aims to transform marketing by connecting creativity with technology to improve business results for clients [7] Leadership Background - Margaret Key has over two decades of experience in the industry, previously serving as CEO of Publicis' MSL Group, where she transformed the agency into a cohesive network and achieved significant business growth [3][5] - Key has also worked at Edelman and Burson-Marsteller in the Asia Pacific region [3] Industry Recognition - Margaret Key has received multiple awards, including Campaign Asia's Women to Watch and APAC Regional Consultancy of the Year, highlighting her influence and success in the industry [4] Strategic Goals - As CEO of Allison Asia, Key will oversee organizational growth in APAC, including expansion plans and business strategy [5] - In her role at Stagwell, she will focus on regional market development and enhancing client engagement through integration within the Stagwell network [5][6]